FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 11: Building Customer Relationships Through Effective Marketing

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 61

Multiple Choice

Review LaterAdd Note

Review Later

Which of the following is the most likely basis on which a market for boats can be segmented?

A) The end use of the product
B) The size of the product
C) The product's proximity to a retail outlet
D) Religion
E) The color of the product

F) All of the above
G) B) and C)

Correct Answer

verified

Show Answer

Question 62

True/False

Review LaterAdd Note

Review Later

A marketing plan specifies an organization's resources, objectives, marketing strategy, and implementation and control efforts to be used in marketing a specific product or product group.

A) True
B) False

Correct Answer

verified

Show Answer

Question 63

Multiple Choice

Review LaterAdd Note

Products that can be marketed successfully with the undifferentiated approach include sugar and

Which of the following is not a major marketing mix element?

The Bitty-Baby Store wants to update its way of doing business from the methods of the sales era to the more current methods of the marketing concept. Which of the following tactics will not be a step in the right direction?

The distribution ingredient is concerned only with transportation and storage.

A marketing information system provides information for specific marketing projects.

Jim Wilson is trying out for his high school varsity basketball team. Jim feels he needs an extra advantage to ensure that he makes the team so he goes to Foot Locker. Once at the store, he chooses the best looking and most expensive shoes the store carries. Jim's buying process is influenced most by ____ factors.

Kim Nguyen's monthly net income from all sources less Social Security taxes is $3,000. This income is called ____ income.

Erica goes to a drugstore and purchases toothpaste. What type of purchase process did Erica most likely use?

Your Best, Inc. Christie worked for a retail company and noticed there were many things it could do better. She shared some of her ideas with upper management, but it did not want to do things differently. When Christie went home to talk to her husband, they both realized that, given her passion, it would be better for Christie to open her own business. After a lot of consideration, she decided to open a sporting goods store called Your Best, Inc. She also knew just where to open the store⎯right next to her hous -Refer to Your Best, Inc. In preparing a marketing plan, Christie should ensure that all of the following components are included except a(n)

Car dealers are financed by automobile manufacturers, and Walmart receives financing from its wholesalers and manufacturers. What marketing functions do such activities perform?

Burlington Coat Factory manufactures its winter jackets in April but does not display them in its stores until early September. Burlington recognizes the importance of ____ utility.

An essential aspect of the marketing concept is ensuring that the firm has adequate production capabilities to satisfy future demand.

When a company collects external marketing data, it looks at information about

Caroline's Crafts 'N Things Sarah works for a retail shop called Caroline's Crafts 'N Things. Sarah was often quite rude to customers when they annoyed her. One morning, her supervisor asked Sarah into her office and informed her that her behavior was unacceptabl Over the next few months, Sarah began to help customers learn more about the different products in the store and often explained why the customer might want to purchase one product over another. In doing so, she realized the importance of her role in the retail shop and began to truly enjoy her job. She started to think about the future of the company. She even thought that the company could do very well if it were to sell its products on eBay. When she brought this idea to her boss, her boss thought it was excellent, and asked Sarah to look further into the pros and cons of her idea. After evaluating Sarah's research, her boss decided to move forward with the idea, asking Sarah to head up this new venture for the company. Sarah then realized that retail is not just about making the sale; the customer should be the focus of all operations. Sarah now looks up to her boss, and is very glad that she was there to mentor her. -Refer to Caroline's Crafts 'N Things. Sarah should understand that all of the following are different types of utilities except

Examples of product ingredients of the marketing mix include design of the product and trade names, packaging, and warranties.

Federated Insurance wants to expand its line of life insurance products by introducing a new policy. In keeping with the marketing concept, it likely will research all of the following except

Western Civic Club's goals differ from those of a profit-driven business, meaning that it is part of a(n) ____ market.

Consumers use different types of decision behaviors when buying different products.