Question 1

Post Oak Mall contains two department stores, numerous specialty stores, a movies theater, and various restaurants. Since it does not contain any convenience stores, Post Oak Mall is an example of a(n)  _____ shopping center.

Accepted Answer

A)  area
B)  neighborhood
C)  community
D)  urban
E)  regionalF) A) and B)
G) A) and C)

Question 2

If a company sends a representative to your home who tries to sell you a vacuum cleaner, this company is using _____.

Accepted Answer

A)  advertising
B)  public relations
C)  sales promotion
D)  personal selling
E)  integrated marketing communicationsF) A) and D)
G) A) and C)

Question 3

Mattel wants to announce some new educational benefits associated with one of its new product lines. The company writes a report of about 300 words and sends it to the media. This is called a _____.

Accepted Answer

A)  feature article
B)  publicity stunt
C)  news release
D)  press conference
E)  media reportF) A) and D)
G) A) and E)

Question 4

How do full-service wholesalers and limited service wholesalers differ? How do general merchandise wholesalers, limited-line wholesalers, and speciality-line wholesalers differ in the products they carry?

Accepted Answer

Full-service wholesalers perform the ent...

Question 5

Institutional advertising is by far the most common type of advertising and receives the largest share of advertising expenditures.

Accepted Answer

A) True 
 B)False

Question 6

MeComick Trucking serves as a carrier for several private oilfield supply companies. It is classified as a _____ carrier.

Accepted Answer

A)  heavy-equipment
B)  long distance
C)  contract
D)  private
E)  commonF) B) and E)
G) C) and D)

Question 7

The mode of transportation that offers the greatest frequency is _____.

Accepted Answer

A)  airplanes
B)  pipelines
C)  railroads
D)  ships
E)  trucksF) C) and D)
G) A) and D)

Question 8

A category killer is a very large specialty store that concentrates on a single product line and competes by offering low prices and an enormous number of products.

Accepted Answer

A) True 
 B)False

Question 9

Marketing organizations that link producer and consumer within a marketing channel are called _____.

Accepted Answer

A)  distributorships
B)  warehousing groups
C)  marketing intermediaries
D)  shopping centers
E)  supermarketsF) A) and E)
G) A) and B)

Question 10

A television commercial describing why Sure antiperspirant works better than Right Guard antiperspirant is an example of primary-demand advertising.

Accepted Answer

A) True 
 B)False

Question 11

A promotion mix can be defined as communication about an organization and its products that is intended to inform, persuade, or remind target-market members.

Accepted Answer

A) True 
 B)False

Question 12

As John walked down the aisle of a supermarket one Saturday, he encountered a lady at the end handing out bite-sized portions of a new brand of sausage. This lady is trying to accomplish what?

Accepted Answer

A)  Neutralize competitive promotional efforts.
B)  Stabilize irregular sales patterns.
C)  Reinforce advertising.
D)  Encourage trial purchases of the product.
E)  Draw new customers.F) All of the above
G) A) and C)

Question 13

Manufacturers of furniture, clothing, and consumer electronics generally use _____ distribution.

Accepted Answer

A)  patterned
B)  exclusive
C)  intentional
D)  selective
E)  intensiveF) None of the above
G) B) and E)

Question 14

Any nonpersonal promotional message that is paid for by an identified sponsor and directed to a selected audience is called _____.

Accepted Answer

A)  advertising
B)  public relations
C)  personal selling
D)  publicity
E)  sales promotionF) A) and E)
G) All of the above

Question 15

Which of the following is the most selective advertising medium?

Accepted Answer

A)  Direct mail
B)  Magazines
C)  Newspapers
D)  Out-of-home advertising
E)  TelevisionF) C) and D)
G) C) and E)

Question 16

The Rustic Market, a small antique shop, periodically runs advertisements in the local newspaper to keep its name before the public. This is known as ____ advertising.

Accepted Answer

A)  primary-demand
B)  immediate-response
C)  reminder
D)  comparative
E)  public relationsF) C) and E)
G) None of the above

Question 17

Middlemen between the producer and the consumer in the chain of marketing organizations are called marketing intermediaries.

Accepted Answer

A) True 
 B)False

Question 18

All of the following are benefits of advertising except:

Accepted Answer

A)  effects of certain products may be exaggerated.
B)  it is not expensive in reaching a large number of people.
C)  it lowers prices due to competition.
D)  it pays for news and entertainment programming.
E)  it provides job opportunities.F) B) and D)
G) C) and D)

Question 19

What are the commonly used distribution channels for consumer products?

Accepted Answer

The producer to consumer channel include...

Question 20

Ryan Witz sells vacuum cleaners door-to-door. After showing Mrs. Davis several models and demonstrations, Ryan can tell she is hesitant but interested. Which trial closing is Ryan likely to use to ensure a sale?

Accepted Answer

A)  "Here's my card.Give me a call if you would like to place an order."
B)  "Will you be placing an order, Mrs.Davis?"
C)  "Do you want the standard model, or the one with the special options package?"
D)  "Shall I give you a week to consider the offer?"
E)  "I'll put you down for the deluxe model.Is that your natural hair color?"F) A) and B)
G) A) and D)

Exam 13: Distributing and Promoting Products

The Rustic Market, a small antique shop, periodically runs advertisements in the local newspaper to keep its name before the public. This is known as ____ advertising.

Correct AnswerverifiedShow Answer

Manufacturers of furniture, clothing, and consumer electronics generally use _____ distribution.

Correct AnswerverifiedShow Answer

What are the commonly used distribution channels for consumer products?

Correct AnswerverifiedThe producer to consumer channel include...View AnswerShow Answer

Institutional advertising is by far the most common type of advertising and receives the largest share of advertising expenditures.

Correct AnswerverifiedShow Answer

If a company sends a representative to your home who tries to sell you a vacuum cleaner, this company is using _____.

Correct AnswerverifiedShow Answer

The mode of transportation that offers the greatest frequency is _____.

Correct AnswerverifiedShow Answer

Marketing organizations that link producer and consumer within a marketing channel are called _____.

Correct AnswerverifiedShow Answer

All of the following are benefits of advertising except:

Correct AnswerverifiedShow Answer

Ryan Witz sells vacuum cleaners door-to-door. After showing Mrs. Davis several models and demonstrations, Ryan can tell she is hesitant but interested. Which trial closing is Ryan likely to use to ensure a sale?

Correct AnswerverifiedShow Answer

Post Oak Mall contains two department stores, numerous specialty stores, a movies theater, and various restaurants. Since it does not contain any convenience stores, Post Oak Mall is an example of a(n) _____ shopping center.

Correct AnswerverifiedShow Answer

As John walked down the aisle of a supermarket one Saturday, he encountered a lady at the end handing out bite-sized portions of a new brand of sausage. This lady is trying to accomplish what?

Correct AnswerverifiedShow Answer

Mattel wants to announce some new educational benefits associated with one of its new product lines. The company writes a report of about 300 words and sends it to the media. This is called a _____.

Correct AnswerverifiedShow Answer

A promotion mix can be defined as communication about an organization and its products that is intended to inform, persuade, or remind target-market members.

Correct AnswerverifiedShow Answer

Any nonpersonal promotional message that is paid for by an identified sponsor and directed to a selected audience is called _____.

Correct AnswerverifiedShow Answer

MeComick Trucking serves as a carrier for several private oilfield supply companies. It is classified as a _____ carrier.

Correct AnswerverifiedShow Answer

A television commercial describing why Sure antiperspirant works better than Right Guard antiperspirant is an example of primary-demand advertising.

Correct AnswerverifiedShow Answer

Which of the following is the most selective advertising medium?

Correct AnswerverifiedShow Answer

How do full-service wholesalers and limited service wholesalers differ? How do general merchandise wholesalers, limited-line wholesalers, and speciality-line wholesalers differ in the products they carry?

Correct AnswerverifiedFull-service wholesalers perform the ent...View AnswerShow Answer

Middlemen between the producer and the consumer in the chain of marketing organizations are called marketing intermediaries.

Correct AnswerverifiedShow Answer

A category killer is a very large specialty store that concentrates on a single product line and competes by offering low prices and an enormous number of products.

Correct AnswerverifiedShow Answer

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The producer to consumer channel include...
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Full-service wholesalers perform the ent...
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