Question 1

As the use of the Internet grows around the world, related practices and laws are evolving. One important issue is opt-in versus opt-out. In general, European websites have opt-in policies while U.S. websites have opt-out policies. Opt-in means customers must ask to be involved in data collection and marketing while opt-out companies automatically include customers in data collection unless the customer specifically asks not to be included. Europeans believe it is unethical to invade someone's privacy. Americans are not nearly as protective of their right to privacy. What ethical factor is illustrated by this example?

Accepted Answer

A)  industry practices
B)  social legislation
C)  societal culture and norms
D)  changes it international law
E)  organizational culture and expectationsF) B) and D)
G) A) and E)

Question 2

If taxes rise at a faster rate than incomes, consumers will

Accepted Answer

A)  have less disposable income and try to economize.
B)  feel more confident in the government and therefore spend more money.
C)  use cash for purchases such as a vacation.
D)  recognize that it is the perfect opportunity to buy a car or other expensive products on credit.
E)  react by voting for all incumbent members of Congress.F) C) and D)
G) B) and D)

Question 3

During a recessionary period, which of the following economic behavior would be expected?

Accepted Answer

A)  Consumer spending would decrease.
B)  Consumer use of credit would increase.
C)  Taxes would increase nationally.
D)  Property values would jump dramatically.
E)  Consumers would use the majority of their discretionary income on groceries.F) A) and B)
G) A) and C)

Question 4

Which of the following statements about social responsibility is most accurate?

Accepted Answer

A)  The three concepts of social responsibility are economic responsibility, internal social responsibility, and external social responsibility.
B)  Organizations are part of a larger society and are accountable to that society for their actions.
C)  Societal responsibility focuses on the obligations an organization has to its customers, employees, suppliers, and distributors.
D)  The duty of an organization is most easily understood at the societal responsibility level.
E)  Social responsibility cannot be taught; it is an innate outgrowth of a person's moral and ethical belief system.F) All of the above
G) A) and E)

Question 5

A personal moral philosophy that focuses on the greatest good for the greatest number by assessing the costs and benefits of the consequences of ethical behavior is referred to as __________.

Accepted Answer

A)  utilitarianism
B)  hedonism
C)  existentialism
D)  moral idealism
E)  socialismF) B) and E)
G) B) and C)

Question 6

During a recessionary period, which of the following economic behavior would be expected?

Accepted Answer

A)  Consumer spending would increase.
B)  The use of credit would decline.
C)  Taxes would increase nationally.
D)  Property values would jump dramatically.
E)  Consumers would use the majority of their discretionary income on entertainment.F) B) and E)
G) A) and E)

Question 7

The 50 million people of the population born between 1965 and 1976, also called the __________, refers to Generation X.

Accepted Answer

A)  Generation Y
B)  baby bust
C)  millennials
D)  baby boomers
E)  Generation ZF) C) and D)
G) B) and C)

Question 8

Toyota Motor Corporation executives were widely criticized for their failure to practice __________ when selected Toyota brands were linked to sticky gas pedals, which can lead to sudden acceleration problems. The company recalled over 9 million cars worldwide under pressure from the National Highway Traffic Safety Administration and thousands of consumer complaints. Toyota's handling of the situation resulted in accidents and ultimately lower sales, which affected Toyota consumers, employees, suppliers, and dealers.

Accepted Answer

A)  moral idealism
B)  stakeholder responsibility
C)  utilitarianism
D)  cause marketing
E)  profit responsibilityF) None of the above
G) D) and E)

Question 9

How do the macroeconomic conditions as well as consumer income affect marketing?

Accepted Answer

The economy pertains to the income, expe...

Question 10

List the five environmental forces that have an impact on an organization as well as its suppliers and customers. Provide examples of factors that might be examined as part of environmental scanning for each of these forces.

Accepted Answer

The following environmental forces have ...

Question 11

What is the difference between standard charitable contributions and cause marketing?

Accepted Answer

A firm's standard charitable contributio...

Question 12

A law that codified the ethics of exchange between buyers and sellers, including the rights to safety, to be informed, to choose, and to be heard, is referred to as the

Accepted Answer

A)  Lanham Act.
B)  Fair Practices Act.
C)  Caveat Emptor Decree.
D)  Consumer Bill of Rights.
E)  Customer Consent DecreeF) C) and E)
G) C) and D)

Question 13

A Pressure-Assist Flushing System for toilets, which uses air and water pressure to ensure a powerful flush, can burst inside toilet tanks, releasing stored pressure, according to the Consumer Product Safety Commission. It was recently recalled following 14 reports of injuries. This action protected consumers' right to

Accepted Answer

A)  safety.
B)  be informed.
C)  be heard.
D)  choose.
E)  be treated courteously.F) A) and E)
G) A) and D)

Question 14

Toyota employs all of the following principles and practices as part of The Toyota Way business philosophy EXCEPT:

Accepted Answer

A)  continuously improve business processes and products.
B)  empower individuals and teams.
C)  respect people.
D)  build trust.
E)  provide personalized and customized products.F) A) and E)
G) None of the above

Question 15

The generation of children born between 1946 and 1964 is referred to as

Accepted Answer

A)  baby busters.
B)  millennials.
C)  Generation Y.
D)  baby boomers.
E)  Generation X.F) A) and B)
G) None of the above

Question 16

Studies of the __________ characteristics of the U.S. population suggest that it is becoming larger, older, and more diverse.

Accepted Answer

A)  cultural
B)  psychographic
C)  geographic
D)  demographic
E)  economicF) B) and C)
G) B) and E)

Question 17

Which of the following statements best describes a whistle-blower?

Accepted Answer

A)  An employee is unhappy because his company is downsizing.
B)  An employee tells the Consumer Product Safety Commission his company falsified safety reports on a child's car seat.
C)  A salesperson for a company finds out that a member of his softball team, who works for another firm, took some paper clips from that firm to use for his personal use and wants to report him.
D)  An employee criticizes his employer's finance personnel to his fellow co-workers for picking the wrong stocks in his retirement fund; they lost value last year due to a downturn in the stock market.E. 	An employee spends the afternoon at work studying for her test rather than counting inventory as she was supposed to be doing.E) B) and D)
F) A) and B)

Question 18

The grassroots movement started in the 1960s to increase the influence, power, and rights of consumers in dealing with institutions is referred to as __________.

Accepted Answer

A)  Naderism
B)  consumerism
C)  green marketing
D)  anti-corporate activism
E)  cause marketingF) B) and C)
G) B) and D)

Question 19

A company can protect its competitive position under __________, which gives inventors of new and novel products the right to exclude others from making, using, or selling products that infringe on the invention.

Accepted Answer

A)  copyright law
B)  patent law
C)  trademark law
D)  commercial law
E)  antitrust lawF) D) and E)
G) A) and B)

Question 20

Members of Generation Y are idealistic and eager to get started making the world a better place. One way they hope to achieve their goal is through __________.

Accepted Answer

A)  environmental sustainability
B)  political activism
C)  intergenerational dialogue
D)  fiscal conservatism
E)  educational reformF) C) and D)
G) A) and E)

Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

List the five environmental forces that have an impact on an organization as well as its suppliers and customers. Provide examples of factors that might be examined as part of environmental scanning for each of these forces.

Correct Answer
verified
The following environmental forces have ...
View Answer

A company can protect its competitive position under __________, which gives inventors of new and novel products the right to exclude others from making, using, or selling products that infringe on the invention.

Correct Answer
verified

Correct Answer
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Studies of the __________ characteristics of the U.S. population suggest that it is becoming larger, older, and more diverse.

Correct Answer
verified

A personal moral philosophy that focuses on the greatest good for the greatest number by assessing the costs and benefits of the consequences of ethical behavior is referred to as __________.

Correct Answer
verified

Members of Generation Y are idealistic and eager to get started making the world a better place. One way they hope to achieve their goal is through __________.

Correct Answer
verified

Correct Answer
verified

During a recessionary period, which of the following economic behavior would be expected?

Correct Answer
verified

Which of the following statements best describes a whistle-blower?

Correct Answer
verified

The generation of children born between 1946 and 1964 is referred to as

Correct Answer
verified

A law that codified the ethics of exchange between buyers and sellers, including the rights to safety, to be informed, to choose, and to be heard, is referred to as the

Correct Answer
verified

Which of the following statements about social responsibility is most accurate?

Correct Answer
verified

How do the macroeconomic conditions as well as consumer income affect marketing?

Correct Answer
verified
The economy pertains to the income, expe...
View Answer

During a recessionary period, which of the following economic behavior would be expected?

Correct Answer
verified

The grassroots movement started in the 1960s to increase the influence, power, and rights of consumers in dealing with institutions is referred to as __________.

Correct Answer
verified

What is the difference between standard charitable contributions and cause marketing?

Correct Answer
verified
A firm's standard charitable contributio...
View Answer

Toyota employs all of the following principles and practices as part of The Toyota Way business philosophy EXCEPT:

Correct Answer
verified

Correct Answer
verified

If taxes rise at a faster rate than incomes, consumers will

Correct Answer
verified

The 50 million people of the population born between 1965 and 1976, also called the __________, refers to Generation X.

Correct Answer
verified

Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

List the five environmental forces that have an impact on an organization as well as its suppliers and customers. Provide examples of factors that might be examined as part of environmental scanning for each of these forces.

Correct AnswerverifiedThe following environmental forces have ...View AnswerShow Answer

A company can protect its competitive position under __________, which gives inventors of new and novel products the right to exclude others from making, using, or selling products that infringe on the invention.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Studies of the __________ characteristics of the U.S. population suggest that it is becoming larger, older, and more diverse.

Correct AnswerverifiedShow Answer

A personal moral philosophy that focuses on the greatest good for the greatest number by assessing the costs and benefits of the consequences of ethical behavior is referred to as __________.

Correct AnswerverifiedShow Answer

Members of Generation Y are idealistic and eager to get started making the world a better place. One way they hope to achieve their goal is through __________.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

During a recessionary period, which of the following economic behavior would be expected?

Correct AnswerverifiedShow Answer

Which of the following statements best describes a whistle-blower?

Correct AnswerverifiedShow Answer

The generation of children born between 1946 and 1964 is referred to as

Correct AnswerverifiedShow Answer

A law that codified the ethics of exchange between buyers and sellers, including the rights to safety, to be informed, to choose, and to be heard, is referred to as the

Correct AnswerverifiedShow Answer

Which of the following statements about social responsibility is most accurate?

Correct AnswerverifiedShow Answer

How do the macroeconomic conditions as well as consumer income affect marketing?

Correct AnswerverifiedThe economy pertains to the income, expe...View AnswerShow Answer

During a recessionary period, which of the following economic behavior would be expected?

Correct AnswerverifiedShow Answer

The grassroots movement started in the 1960s to increase the influence, power, and rights of consumers in dealing with institutions is referred to as __________.

Correct AnswerverifiedShow Answer

What is the difference between standard charitable contributions and cause marketing?

Correct AnswerverifiedA firm's standard charitable contributio...View AnswerShow Answer

Toyota employs all of the following principles and practices as part of The Toyota Way business philosophy EXCEPT:

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

If taxes rise at a faster rate than incomes, consumers will

Correct AnswerverifiedShow Answer

The 50 million people of the population born between 1965 and 1976, also called the __________, refers to Generation X.

Correct AnswerverifiedShow Answer

Correct Answer
verified
The following environmental forces have ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The economy pertains to the income, expe...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
A firm's standard charitable contributio...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified