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Exam 4: Creativity and the Business Idea

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Question 1

Multiple Choice

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Total internet spending was roughly _____ billion in 2011.

A) 150
B) 200
C) 250
D) 300

E) A) and B)
F) All of the above

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Question 2

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Developing a new idea through a chain of word associations is known as the checklist method.

A) True
B) False

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Question 3

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Brainwriting is a written form of brainstorming.

E-commerce in the U.S.grew by ____ between 2010 and 2011.

Discuss brainstorming,its definitions and tips for having a successful brainstorming session.

Total U.S.e-commerce spending grew by 12% from 2010-2011.

Reverse brainstorming is much like brainstorming except that:

Focus groups use which of the following methods?

Which of the following statements is true?

The drawback with problem inventory analysis is that it cannot be used to test a new product idea.

Identify and describe the three majors types of innovation. A.Breakthrough - fewest in number,protection is important via patents,trademarks,copyrights,examples given by the text include: penicillin,the steam engine,the computer,the airplane,the automobile,the Internet,and nanotechnology. B.Technological - occurs more frequently than breakthrough innovation and in general is not at the same level of scientific discovery and advancement.These are very meaningful innovations,as they do offer advancements in the product/market area.As such,they usually need to be protected.Such innovations as the personal computer,the flip watch for containing pictures,voice and text messaging,and the jet airplane are examples of technological innovations. C.Ordinary - occurs most frequently,these more numerous innovations usually extend a technological innovation into a better product or service or one that has a different-usually better-market appeal.These innovations usually come from market analysis and pull,not technology push.In other words,the market has a stronger effect on the innovation (market pull)than the technology (technology push).One ordinary innovation (Spanx)was developed by Sara Blakely,who wanted to get rid of unsightly panty lines.Examples used Spanx and gloves/slippers for yoga.

The Occupational Safety and Health Act (OSHA) mandated that first-aid kits be available in business establishments employing more than three people.A newly formed company was successful in developing first-aid kits that allowed companies to comply with the standards of the act.This is an example of:

The _______ is defined as the stages each product goes through from introduction to decline.

Creativity declines with

In the concept stage,the refined idea is tested to determine consumer acceptance.

What percentage of small businesses have a website?

Every website should have search capabilities.

Brainstorming is an unstructured process used for generating possible ideas about a problem within a limited time frame through the spontaneous contributions of participants.

An online company's front-end operations involve integration of customer orders with distribution channels.

The big-dream approach requires the entrepreneur to dream about the problem and its solution,thinking big.