Question 1

Of the different categories of competitors that must be considered when analyzing the competition,the category of least concern would be

Accepted Answer

A)  generic competition
B)  brand competition
C)  price competition
D)  category competitionE) A) and B)
F) A) and C)

Question 2

A customer relationship management system (CRM) would least likely enable marketers to identify customers based on

Accepted Answer

A)  education level
B)  purchase volume
C)  purchase frequency
D)  profitabilityE) A) and C)
F) B) and C)

Question 3

Most sports properties are monitored by industry regulators and are not required to comply with government agencies.

Accepted Answer

A) True 
 B)False

Question 4

Values are a system of shared beliefs,customs,behaviors,and artifacts that members of a society use to cope with their world and one another.

Accepted Answer

A) True 
 B)False

Question 5

Consumers have a limited amount of money they can spend.When an individual thinks about paying bills,saving money,purchasing food,buying gas for the car,or purchasing clothes instead of purchasing a ticket to a professional basketball game,it is

Accepted Answer

A)  generic competition
B)  brand competition
C)  price competition
D)  category competitionE) A) and B)
F) A) and C)

Question 6

Until the 1970s ________ could not get a bank loan without a co-signer,and in the 1980s many states did not allow them to have only their names on a property deed.

Accepted Answer

A)  Blacks
B)  Asians
C)  Hispanics
D)  womenE) All of the above
F) A) and D)

Question 7

The ultimate goal of industry regulation agencies,such as the U.S.Golf Association,is to

Accepted Answer

A)  manage the overall brand and its image
B)  ensure consistency in how each sports brand is marketed
C)  establish equity among players and sponsors
D)  gain greater bargaining power with government agenciesE) All of the above
F) A) and B)

Question 8

Category competition involves brands or firms that

Accepted Answer

A)  sell either goods or services at the same price
B)  offer goods or services that meet the same or similar customer needs
C)  a customer might consider when making utilitarian purchases
D)  target similar customers with comparable products and pricesE) B) and D)
F) A) and B)

Question 9

Sociodemographic trends that have recently impacted sports marketing include the following except

Accepted Answer

A)  aging population
B)  greater ethnic diversity
C)  increased leisure time
D)  increased buying power among womenE) A) and C)
F) None of the above

Question 10

Explain the concept of MAC as it relates to a SWOT analysis.

Accepted Answer

MAC stands for match,avoid,and...

Question 11

Of the professional sports,the one that is exempt from the antitrust laws created by the Sherman Act is

Accepted Answer

A)  National Football League
B)  Major League Baseball
C)  National Basketball Association
D)  National Hockey LeagueE) A) and D)
F) All of the above

Question 12

Goals are broad statements that are not necessarily measurable as stated.

Accepted Answer

A) True 
 B)False

Question 13

Technology can impact sports in the following ways except by

Accepted Answer

A)  adding benefits to product consumption
B)  reducing the sacrifices necessary to consume a product
C)  offering new ways of direct consumption
D)  increasing sports organization revenues through improved operationsE) B) and C)
F) B) and D)

Question 14

Monitoring competition requires the following except

Accepted Answer

A)  realizing who the competitors are
B)  knowing the political position of each competitor
C)  understanding the strengths and weaknesses of each competitor
D)  predicting the future moves of each competitorE) A) and C)
F) B) and C)

Question 15

The following are examples of communication objectives except

Accepted Answer

A)  add 500 fans to the team's Facebook page
B)  increase brand awareness by 20%
C)  expand operations into one new market
D)  increase website visits by 25%E) C) and D)
F) A) and C)

Question 16

The third step in the strategic planning process is to

Accepted Answer

A)  set goals and objectives
B)  develop a strategic plan
C)  conduct a situation analysis
D)  gather informationE) All of the above
F) A) and C)

Question 17

The factors of an external marketing environment include the following except

Accepted Answer

A)  competition
B)  technology
C)  economy
D)  nonprofit agenciesE) None of the above
F) All of the above

Question 18

In a SWOT analysis,the ________ are internal characteristics or issues in the sports property.

Accepted Answer

A)  strengths and weaknesses
B)  opportunities and threats
C)  strengths and opportunities
D)  weaknesses and threatsE) A) and C)
F) B) and C)

Question 19

Over 80% of consumers believe companies have a responsibility to support causes.

Accepted Answer

A) True 
 B)False

Question 20

The following indicators are aggregate measures of consumer activities that can provide evidence of consumer spending on sports except

Accepted Answer

A)  Consumer Sentiment Index
B)  Personal Income and Outlays
C)  Retail Sales Outlook
D)  Advance Monthly Sales for Retail and Food ServicesE) A) and D)
F) All of the above

Exam 3: Understanding the Marketing Environment

The ultimate goal of industry regulation agencies,such as the U.S.Golf Association,is to

Correct AnswerverifiedShow Answer

Technology can impact sports in the following ways except by

Correct AnswerverifiedShow Answer

Of the different categories of competitors that must be considered when analyzing the competition,the category of least concern would be

Correct AnswerverifiedShow Answer

Explain the concept of MAC as it relates to a SWOT analysis.

Correct AnswerverifiedMAC stands for match,avoid,and...View AnswerShow Answer

Consumers have a limited amount of money they can spend.When an individual thinks about paying bills,saving money,purchasing food,buying gas for the car,or purchasing clothes instead of purchasing a ticket to a professional basketball game,it is

Correct AnswerverifiedShow Answer

Goals are broad statements that are not necessarily measurable as stated.

Correct AnswerverifiedShow Answer

A customer relationship management system (CRM) would least likely enable marketers to identify customers based on

Correct AnswerverifiedShow Answer

Values are a system of shared beliefs,customs,behaviors,and artifacts that members of a society use to cope with their world and one another.

Correct AnswerverifiedShow Answer

Monitoring competition requires the following except

Correct AnswerverifiedShow Answer

Sociodemographic trends that have recently impacted sports marketing include the following except

Correct AnswerverifiedShow Answer

Category competition involves brands or firms that

Correct AnswerverifiedShow Answer

In a SWOT analysis,the ________ are internal characteristics or issues in the sports property.

Correct AnswerverifiedShow Answer

The following are examples of communication objectives except

Correct AnswerverifiedShow Answer

Until the 1970s ________ could not get a bank loan without a co-signer,and in the 1980s many states did not allow them to have only their names on a property deed.

Correct AnswerverifiedShow Answer

Most sports properties are monitored by industry regulators and are not required to comply with government agencies.

Correct AnswerverifiedShow Answer

Of the professional sports,the one that is exempt from the antitrust laws created by the Sherman Act is

Correct AnswerverifiedShow Answer

The following indicators are aggregate measures of consumer activities that can provide evidence of consumer spending on sports except

Correct AnswerverifiedShow Answer

The factors of an external marketing environment include the following except

Correct AnswerverifiedShow Answer

Over 80% of consumers believe companies have a responsibility to support causes.

Correct AnswerverifiedShow Answer

The third step in the strategic planning process is to

Correct AnswerverifiedShow Answer

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MAC stands for match,avoid,and...
View Answer

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