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Exam 4: Creativity and the Business Idea

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Question 41

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Creativity declines with

A) training and tradition.
B) education and work experience.
C) age,education and lack of use.
D) mental health and work experience.

E) A) and B)
F) A) and C)

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Question 42

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When evaluating new product development,the criteria should be exclusive and subjective.

A) True
B) False

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Question 43

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What type of innovation is illustrated by the ideas of the airplane and penicillin?

Trends often provide one of the greatest opportunities for starting a new venture.

Trends for the next decade include all of the following except:

Members of the distribution channel are usually good sources of ideas for new products.

The focus group is an excellent method for initially screening ideas and concepts.

Brainstorming groups should:

Elon Musk is also called as the Iron Man Entrepreneur.

Like the focus group,problem inventory analysis focuses on specific problems in a general product category.

The product life cycle consists of five main stages.

This problem-solving method involves developing new ideas by thinking without constraints.

In which stage of the product planning and development process would it be appropriate to give product samples to a panel of potential customers?

Using the big-dream approach,a new idea is developed through a list of related issues or suggestions.

Focus groups consist of 15 to 25 participants who are asked specific objective functions.

Probably the most well-known and widely used technique for creative problem solving is: