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Exam 14: Exploring Social Media and E-Business

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Question 51

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Plain Training,Inc.,is a company that helps people start their own businesses.As part of the training it provides,the company covers many different aspects of entrepreneurship for Internet-based companies.One principle its trainers focus on is customer service.They also stress the importance of connecting with current and potential customers.Developing a social media presence is another focus of Plain Training in its entrepreneur-based sessions.The trainers provide their clients with sufficient market research and statistics to understand trends in various areas that involve the Internet and social media.Plain Training prides itself on helping entrepreneurs launch and maintain successful businesses through a major Internet presence. -Refer to Plain Training,Inc.If clients (the business owners) were asking for workshops to allow their customers to listen to audio files about their product or service,Plain Training would be organizing ___________ workshops.

A) blog
B) podcast
C) social content site
D) social game
E) forum

F) B) and D)
G) B) and E)

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Question 52

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What is usually the primary revenue stream for online auction sites such as eBay?

A) Access fees charged to get into the website
B) Sales of the many products that are available
C) Fees charged for selling products on the site
D) Advertising fees
E) Money collected for shipping charges

F) B) and D)
G) B) and C)

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Question 53

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Mikey has to purchase specialized software that will allow his company to accept credit cards online for purchases from his company's website.This software is a(n) ____ resource for this e-business.

Which of the following specialized business models would perform e-business activities to generate revenues by matching online buyers and sellers to facilitate exchanges?

There are a very limited number of ways that a business can interact with other businesses as well as consumers through social media.

​The first step for selecting the right social media tool(s) is

​____ is a key performance indicator a business may use to determine the success of its social media plan.

There is one clear,agreed-upon definition of social media among experts,users,and anyone in the social media field. ​

Which of the following would be part of a media sharing site?​

Sources of revenue flowing into the firm are referred to as channels.

While the e-business use of social media for marketing and promotional purposes is primarily for building brand awareness,acquiring new customers,introducing new products,retaining current customers,and gaining customer insight,companies often find it also important for

Describe the term "digital native" and explain if you think the term and the definition are accurate.Provide examples to support your position.

Which of the following companies was one of the early adopters of consumer ratings?​

Social media is used by approximately ____ of online adults.​

Fred has opened a chicken and waffle restaurant near a major entertainment attraction.In addition to the foot-traffic generated by his proximity to the attraction which draws 16.2 million visitors a year,he is developing a social media plan to improve the number of visits by people who live in the community.He has installed electronic menus on the tables so visitors can place their own orders and pay at their table,which allows him to gather information about guests.He has filtered the information and uses it to encourage locals to follow the restaurant on Facebook.He posts digital coupons on the Facebook page,runs contests with free meals as prizes,posts information about community events the restaurant supports and participates in,and encourages nonprofits to use his location for their meetings.He has determined that he needs community members to use three Facebook coupons per month and each of them to share one contest post per month to double his local customer base.Which of the following best describes the numerical measurements Fred is using to determine the effectiveness of his social media plan?

PAC-MAN is a popular blog.

Which of the following is true about social media measurement tools?​

Today,e-business is transforming key business activities.

KPIs are​

Plain Training,Inc.,is a company that helps people start their own businesses.As part of the training it provides,the company covers many different aspects of entrepreneurship for Internet-based companies.One principle its trainers focus on is customer service.They also stress the importance of connecting with current and potential customers.Developing a social media presence is another focus of Plain Training in its entrepreneur-based sessions.The trainers provide their clients with sufficient market research and statistics to understand trends in various areas that involve the Internet and social media.Plain Training prides itself on helping entrepreneurs launch and maintain successful businesses through a major Internet presence. -Refer to Plain Training,Inc.When Plain Training is discussing typical measurements for various types of social media and it starts discussing "number of fans," "number of likes," and "growth of wall responses," clients should know that these are typical measurements for