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Exam 16: Social Media, E-Business, and Accounting

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Question 41

Multiple Choice

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"Digital natives" are considered to be anyone

A) under the age of 32.
B) under the age of 16.
C) under the age of 12.
D) between the ages of 16 and 32.
E) between the ages of 16 and 45.

F) B) and C)
G) B) and E)

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Question 42

True/False

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Providing information that customers want through a corporate Web site can reduce total expenses.

A) True
B) False

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Question 43

Multiple Choice

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What is Groupon?

Computers and software belong to which of the following specialized e-business resources?

Generally, it is desirable if e-business activities can shift revenues from traditional retail stores to online sales.

Managers of a firm based in Boston who send e-mail to their customers in Japan are conducting e-business activities.

External forces that affect e-business include all of the following except

Reducing paper usage in an organization can be an example of green IT.

Outsourcing is the process of finding outside vendors and suppliers that provide professional help, parts, or materials at a lower cost.

____ is the largest video site on the Internet.

Describe some of the ways that a business may choose to interact with other businesses or existing or potential consumers through social media.

Social games are an area of growth in social media.

Creating a Web site so that customers can search for information instead of calling the company's offices and speaking to a customer-service representative is an e-business strategy designed to increase profit by

Which of the following is true about the definition of social media?

All social media plans have a defined, clear start and stop date.

Which of the following are not considered a social media tool?

Gap.com, the clothier's online site, focuses on conducting business with individual customers. This represents a ____ model.

Describe m-commerce. How do you think it may change the retail industry?

The ABC Auto Supply Company of Burlington, Vermont, uses an e-commerce software program on its Web site to allow customers such as Quickeeze Body Shop to enter their own orders for auto parts. ABC is following a(n) ____ business model.

Pure Training, Inc. Pure Training, Inc., is a company that helps people start their own businesses. As part of the training it provides, the company covers many different aspects of entrepreneurship for Internet-based companies. One principle its trainers focus on is customer service. Pure Training emphasizes the importance of connecting with potential and current customers as well as improving customer service. Developing a social media presence is another focus of Pure Training in its entrepreneur-based sessions. The trainers provide their clients with sufficient market research and statistics to understand trends in various areas that involve the Internet and social media. Pure Training prides itself on helping entrepreneurs launch and maintain successful businesses through a major Internet presence. -Refer to Pure Training, Inc. When Pure Training is discussing typical measurements for various types of social media and it starts discussing "number of fans," "number of likes," and "growth of wall responses," clients should know that these are typical measurements for