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Exam 4: Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

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Question 41

Multiple Choice

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A template test is a form of which type of testing?

A) unit testing
B) system testing
C) acceptance testing
D) A/B testing

E) B) and C)
F) None of the above

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Question 42

Multiple Choice

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Ruby on Rails is based on which of the following philosophies?

A) SLDC
B) CoC
C) LAMP
D) Ajax

E) A) and D)
F) A) and C)

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Question 43

Multiple Choice

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________ are the types of information systems capabilities needed to meet business objectives.

The process of comparing a Web site with that of its competitors in terms of response speed, quality of layout, and design is known as:

All of the following are steps one can take to right-size a Web site's hardware platform and meet demands for service except:

Which of the following is not an open source software tool?

Advantages of dynamic page generation include all of the following except:

Which form of testing compares a control page with one that is very different?

Two-tier architecture typically includes a Web server and a database server.

Which of the following is a standard that makes it possible to access data from any application regardless of the database and operating system software being used?

In developing an e-commerce presence, what questions must be asked and answered about the firm's target audience?

A list server can be used to manage e-mail marketing campaigns.

Using prebuilt templates is typically one of the most expensive choices when building an e-commerce site.

Explain the main functionalities included in e-commerce merchant server software and the decision-making process for a manager choosing from among the various e-commerce merchant server software packages.

All of the following are basic functionality provided by e-commerce merchant server software except:

Describe the major issues surrounding the decisions to build and/or host your own e-commerce Web site or to outsource some aspects of site development. Include the advantages and disadvantages of each decision.

Discuss some of the unique features that must be taken into account when designing a mobile Web presence.

Mobile Web apps are typically built using HTML5 and Java.

Which system functionality must your Web site have in order to be able to personalize or customize a product for a client?

What are the phases, activities, and milestones for developing an e-commerce presence for a typical start-up Web site over a one-year period?