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Exam 13: Distributing and Promoting Products

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Question 81

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How do full-service wholesalers and limited service wholesalers differ? How do general merchandise wholesalers, limited-line wholesalers, and speciality-line wholesalers differ in the products they carry?

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Question 82

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All of the following are services provided by wholesalers to retailers except

A) buying in large quantities and selling in smaller quantities
B) promoting the product
C) supplying marketing information
D) manufacturing a wide selection of product
E) helping finance purchases

F) A) and B)
G) All of the above

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Question 83

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Newspapers, magazines, television, radio, and direct mail are all examples of advertising media.

What is supply chain management, and what are its benefits?

The makeup of a promotion mix depends on many factors, including a firm's promotional resources and objectives, the target market, the product characteristics, and the feasibility of various promotional methods.

The advertising appropriation is the:

The first step in developing an advertising campaign is to:

Gap, Radio Shack, Bath and Body Works, and Foot Locker are examples of _____.

Advertising appropriations may be based on all of the following except:

Vicky works as a salesperson for Lands' End.Her duties consist of taking customer orders over the telephone and ensuring that the information is properly entered so that customers will receive the products they need.Vicky is a(n) _____.

Convenience goods such as candy, gum, and cigarettes are normally distributed using _____ distribution.

Which type of store has high sales volume, little service, and prices 20-40 percent lower than supermarkets ?

JCPenney ran a newspaper ad stating, "We are the friendliest store in town." This is an example of ____ advertising.

Radio shack, toys 'R' Us and Hickory Farms are example of convenience stores.

A middleman that carries a select group of products within a single line is called a (n) _____ wholesaler.

Selective-demand advertising is advertising designed to enhance a firm's image or reputation.

A 3,000-word piece written about a product by the company that owns or is responsible for the product is a _____.

Off-price retailers are self-service, general merchandise outlets that sell goods at lower-than-usual prices.

SME Ads Inc.(SME) Steven Monahan owns SME Ads Inc., an advertising agency.At present, the company focuses on advertising only.However, Steven plans to expand the company's focus to include all the major elements of an organization's promotional mix.Steven feels that expanding the focus in such a way will allow the firm to meet customer needs in a more coordinated fashion.Currently, the firm organizes its work according to the media being used.Steven believes this is the most effective way to subdivide advertising.Since television is the most widely used advertising medium, the company spends most of its time on television advertising.SME knows what it takes to get the job done, and it is committed to success. -Refer to SME Ads Inc.SME recently created advertising for Maruti Automobiles for its new line of cars called Maruti Marvels.Such brand-oriented advertising is called _____.

A functional middleman who does not take title to products and who is compensated by commissions paid by producers is called a (n) _____.