Question 1

Reducing paper usage in an organisation can be an example of green IT.

Accepted Answer

A) True 
 B)False

Question 2

Sources of revenue flowing into the firm are referred to as revenue streams.

Accepted Answer

A) True 
 B)False

Question 3

A ____ is a source of revenue flowing into the firm.

Accepted Answer

A)   profit flow
B)   cash stream
C)   cash output
D)   buyer source
E)   revenue streamF) None of the above
G) C) and D)

Question 4

Which of the following is not an internal force affecting e-business?

Accepted Answer

A)   The firm's planning activities
B)   The organisational structure of the firm
C)   The economy
D)   Management decisions
E)   Available financingF) B) and D)
G) A) and B)

Question 5

If Jumble Bee Toys starts a type of computer usage in which services stored on the Internet are provided to users on a temporary basis, the company is using

Accepted Answer

A)   B2C.
B)   B2B.
C)   data mining.
D)   cloud computing.
E)   e-business.F) D) and E)
G) A) and B)

Question 6

Which of the following can most accurately be described as an interactive community bulletin board?

Accepted Answer

A)   Blogs
B)   Forums
C)   Podcasts
D)   Social games
E)   WikisF) C) and D)
G) None of the above

Question 7

A group of shared business characteristics and behaviours is referred to as a business model.

Accepted Answer

A) True 
 B)False

Question 8

What is usually the primary revenue stream for online auction sites such as eBay?

Accepted Answer

A)   Access fees charged to get into the Web site
B)   Sales of the many products that are available
C)   Fees charged for selling products on the site
D)   Advertising fees
E)   Money collected for shipping chargesF) C) and D)
G) A) and B)

Question 9

If measuring the success of failure of social media activities with KPIs, the first step is to connect KPIs with

Accepted Answer

A)   profitability.
B)   expenses.
C)   goals.
D)   the mission.
E)   objectives.F) A) and D)
G) A) and C)

Question 10

Webinars are a social media tool used most often to sell to other businesses.

Accepted Answer

A) True 
 B)False

Question 11

___ is a general, broad term used for software designed to infiltrate a computer system without the user's consent.

Accepted Answer

A)   Log-file recording
B)   Cookie
C)   Data mining
D)   Malware
E)   VirusF) D) and E)
G) B) and E)

Question 12

Social media offers extensive, nearly full control over what is said about a company and/or their products or services.

Accepted Answer

A) True 
 B)False

Question 13

Standard & Poor's Web site is an example of a brokerage e-business model.

Accepted Answer

A) True 
 B)False

Question 14

____ is a piece of software sent by a Web site that tracks an individual's Internet use.

Accepted Answer

A)   Malware
B)   A cookie
C)   Data mining
D)   Cloud computing
E)   B2CF) A) and E)
G) All of the above

Question 15

Which of the following is not a sentiment analysis measurement?

Accepted Answer

A)   Customer satisfaction score
B)   Resolution time
C)   Issue resolution rate
D)   Number of Web site visitors
E)   Mood measurementF) A) and E)
G) B) and E)

Question 16

KPI stands for key preference indicators.

Accepted Answer

A) True 
 B)False

Question 17

A podcast is a website that allows a company to share information.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is a Web site that allows a company to share information about products or services?

Accepted Answer

A)   Blog
B)   Podcast
C)   Forum
D)   Crowdsource
E)   WikiF) A) and B)
G) B) and E)

Question 19

Managers of a firm based in Boston who send e-mail to their customers in Japan are conducting e-business activities.

Accepted Answer

A) True 
 B)False

Question 20

"Critics" are the social media type that publish blogs, publish their own web pages, and upload videos and music.

Accepted Answer

A) True 
 B)False

Exam 15: Social Media and E-Business

"Critics" are the social media type that publish blogs, publish their own web pages, and upload videos and music.

Correct AnswerverifiedShow Answer

Social media offers extensive, nearly full control over what is said about a company and/or their products or services.

Correct AnswerverifiedShow Answer

____ is a piece of software sent by a Web site that tracks an individual's Internet use.

Correct AnswerverifiedShow Answer

Standard & Poor's Web site is an example of a brokerage e-business model.

Correct AnswerverifiedShow Answer

If Jumble Bee Toys starts a type of computer usage in which services stored on the Internet are provided to users on a temporary basis, the company is using

Correct AnswerverifiedShow Answer

If measuring the success of failure of social media activities with KPIs, the first step is to connect KPIs with

Correct AnswerverifiedShow Answer

Managers of a firm based in Boston who send e-mail to their customers in Japan are conducting e-business activities.

Correct AnswerverifiedShow Answer

Which of the following can most accurately be described as an interactive community bulletin board?

Correct AnswerverifiedShow Answer

What is usually the primary revenue stream for online auction sites such as eBay?

Correct AnswerverifiedShow Answer

Sources of revenue flowing into the firm are referred to as revenue streams.

Correct AnswerverifiedShow Answer

Webinars are a social media tool used most often to sell to other businesses.

Correct AnswerverifiedShow Answer

Which of the following is a Web site that allows a company to share information about products or services?

Correct AnswerverifiedShow Answer

Which of the following is not an internal force affecting e-business?

Correct AnswerverifiedShow Answer

A podcast is a website that allows a company to share information.

Correct AnswerverifiedShow Answer

A ____ is a source of revenue flowing into the firm.

Correct AnswerverifiedShow Answer

___ is a general, broad term used for software designed to infiltrate a computer system without the user's consent.

Correct AnswerverifiedShow Answer

KPI stands for key preference indicators.

Correct AnswerverifiedShow Answer

Which of the following is not a sentiment analysis measurement?

Correct AnswerverifiedShow Answer

A group of shared business characteristics and behaviours is referred to as a business model.

Correct AnswerverifiedShow Answer

Reducing paper usage in an organisation can be an example of green IT.

Correct AnswerverifiedShow Answer

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