Question 1

Christopher notices that his Discover Card statement gives the company's Web address (Discovercard.com)  and directs him there to pay his bills and answer his questions.What e-business strategy is Discover employing with this reference to its Web site?

Accepted Answer

A)   Increasing revenue streams
B)   Decreasing expenses
C)   Selling additional services such as fraud insurance
D)   Reallocating its revenue stream
E)   Decreasing revenue streamsF) A) and E)
G) A) and B)

Question 2

Which of the following would be considered a revenue stream?

Accepted Answer

A)   Advertising
B)   Subscription fees
C)   Sales of products
D)   Sales of services
E)   All of the aboveF) A) and B)
G) C) and D)

Question 3

The Wall Street Journal's online edition is not provided free to Internet users.Therefore, the primary revenue stream for this online version is probably

Accepted Answer

A)   sales of business products.
B)   sales of business services.
C)   investment advice.
D)   subscription fees.
E)   referral services.F) C) and D)
G) None of the above

Question 4

Which of the following can be most closely associated with "outsourcing tasks"?

Accepted Answer

A)   Blogs
B)   Podcasts
C)   Social gaming
D)   Crowdsourcing
E)   Media sharingF) All of the above
G) B) and E)

Question 5

A key advantage of the Internet is that it allows the customer to interact with the firm through e-business activities.

Accepted Answer

A) True 
 B)False

Question 6

Even if a business's core customers do not use social media and social networking sites, businesses should still be devoting major resources to developing their social media presence.

Accepted Answer

A) True 
 B)False

Question 7

What does "stickiest" refer to in regard to social media?

Accepted Answer

A)   Users who "stick" other friends to the site
B)   Social media sites that use cookies to "stick" users to their site
C)   Social media sites that connect users with other social media sites
D)   Companies that use social media to "stick" separate companies together in order to gain customers
E)   Users spending a great deal of time at a particular siteF) A) and E)
G) A) and D)

Question 8

An Internet distributor of office supplies has a system of bidding and awarding contracts online for customer purchases.This is most likely a ____ model.

Accepted Answer

A)   B2B
B)   C2C
C)   B2C
D)   C2B
E)   cross-functionalF) A) and E)
G) A) and D)

Question 9

An Internet consulting company uses its Web site to allow its corporate clients to obtain information, analyse data, and ask questions.This consulting company is using a ____ model.

Accepted Answer

A)   B2C
B)   C2C
C)   B2B
D)   C2B
E)   consultingF) All of the above
G) C) and D)

Question 10

Today, e-business is transforming key business activities.

Accepted Answer

A) True 
 B)False

Question 11

Online merchants like Amazon.com can reach a global customer base twenty-four hours a day, seven days a week.

Accepted Answer

A) True 
 B)False

Question 12

A cookie is a small piece of software code saved in the cloud.

Accepted Answer

A) True 
 B)False

Question 13

In a forum, members of a community keep content updated and accurate.

Accepted Answer

A) True 
 B)False

Question 14

For most companies, all except ____ are some of the most popular objectives in regard to a social media plan.

Accepted Answer

A)   increasing brand awareness
B)   increasing profitability
C)   acquiring new customers
D)   introducing new products
E)   retaining current customersF) A) and E)
G) A) and B)

Question 15

There are a very limited number of ways that a business can interact with other businesses as well as consumers through social media.

Accepted Answer

A) True 
 B)False

Question 16

Objectives in a social media plan need to be specific as well as linked to clear actions that can be used to accomplish each objective.

Accepted Answer

A) True 
 B)False

Question 17

A podcast can be considered a social community.

Accepted Answer

A) True 
 B)False

Question 18

Data mining can only occur if a company is using cloud computing.

Accepted Answer

A) True 
 B)False

Question 19

Web site designers, Web masters, and programmers belong to which of the following specialised e-business resources?

Accepted Answer

A)   Human
B)   Financial
C)   Material
D)   Informational
E)   DigitalF) A) and B)
G) A) and C)

Question 20

____ refers to a firm's activities to support a healthy environment and sustain the planet.

Accepted Answer

A)   Green environment
B)   Green IT
C)   Eco IT
D)   Green MIS
E)   Enviro ITF) D) and E)
G) A) and B)

Exam 15: Social Media and E-Business

Today, e-business is transforming key business activities.

Correct AnswerverifiedShow Answer

Data mining can only occur if a company is using cloud computing.

Correct AnswerverifiedShow Answer

Which of the following can be most closely associated with "outsourcing tasks"?

Correct AnswerverifiedShow Answer

Web site designers, Web masters, and programmers belong to which of the following specialised e-business resources?

Correct AnswerverifiedShow Answer

____ refers to a firm's activities to support a healthy environment and sustain the planet.

Correct AnswerverifiedShow Answer

An Internet distributor of office supplies has a system of bidding and awarding contracts online for customer purchases.This is most likely a ____ model.

Correct AnswerverifiedShow Answer

Objectives in a social media plan need to be specific as well as linked to clear actions that can be used to accomplish each objective.

Correct AnswerverifiedShow Answer

An Internet consulting company uses its Web site to allow its corporate clients to obtain information, analyse data, and ask questions.This consulting company is using a ____ model.

Correct AnswerverifiedShow Answer

A podcast can be considered a social community.

Correct AnswerverifiedShow Answer

There are a very limited number of ways that a business can interact with other businesses as well as consumers through social media.

Correct AnswerverifiedShow Answer

Christopher notices that his Discover Card statement gives the company's Web address (Discovercard.com) and directs him there to pay his bills and answer his questions.What e-business strategy is Discover employing with this reference to its Web site?

Correct AnswerverifiedShow Answer

In a forum, members of a community keep content updated and accurate.

Correct AnswerverifiedShow Answer

Which of the following would be considered a revenue stream?

Correct AnswerverifiedShow Answer

A key advantage of the Internet is that it allows the customer to interact with the firm through e-business activities.

Correct AnswerverifiedShow Answer

What does "stickiest" refer to in regard to social media?

Correct AnswerverifiedShow Answer

A cookie is a small piece of software code saved in the cloud.

Correct AnswerverifiedShow Answer

Online merchants like Amazon.com can reach a global customer base twenty-four hours a day, seven days a week.

Correct AnswerverifiedShow Answer

For most companies, all except ____ are some of the most popular objectives in regard to a social media plan.

Correct AnswerverifiedShow Answer

The Wall Street Journal's online edition is not provided free to Internet users.Therefore, the primary revenue stream for this online version is probably

Correct AnswerverifiedShow Answer

Even if a business's core customers do not use social media and social networking sites, businesses should still be devoting major resources to developing their social media presence.

Correct AnswerverifiedShow Answer

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