Question 1

It is illegal for most companies and organizations to engage in lobbying.

Accepted Answer

A) True 
 B)False  False

Question 2

PR firms often raid news staff for talent because

Accepted Answer

A)  Reporters are more ethical than PR practitioners
B)  Reporters work cheap
C)  Reporters have contacts in the news business
D)  Reporters are easily trained to write in PR styleE) A) and C)
F) A) and D) C

Question 3

Press releases are created using a specific PR style of writing.

Accepted Answer

A) True 
 B)False

Question 4

When someone put poison in a few bottles of Tylenol, company executives decided to withhold comment for a few days while they assessed the damage.

Accepted Answer

A) True 
 B)False

Question 5

The claim that public relations encourages reporter laziness is based on PR firms that

Accepted Answer

A)  Strictly control access to news sources
B)  Seduce reporters with bribes, liquor, free tickets, and other freebies
C)  Play on reporters' egos by praising them for superficial work
D)  Supply information that reporters can easily turn into stories
E)  All options are correctF) C) and D)
G) All of the above

Question 6

Edward Bernays preferred to call himself a "publicity agent."

Accepted Answer

A) True 
 B)False

Question 7

Individuals and organizations with extensive PR resources usually receive more coverage in the media than those without such PR resources.

Accepted Answer

A) True 
 B)False

Question 8

In the 1800s, America's largest railroads used press agents to

Accepted Answer

A)  Drum up passenger business
B)  Sell shares of stock
C)  Campaign for government funding
D)  Obtain the right to ship coalE) All of the above
F) A) and D)

Question 9

Buffalo Bill's publicity agent, John Burke, used _______________ to promote Bill's Wild West show.

Accepted Answer

A)  Newspaper stories
B)  Dime novels
C)  Movies
D)  All options are correctE) C) and D)
F) A) and C)

Question 10

Which of the following statements about public relations is not correct?

Accepted Answer

A)  Public relations focuses on image, whereas advertising focuses on sales
B)  Advertising and public relations both give people and corporations direct control over the message
C)  Special events are a type of public relations
D)  Public relations is a strategy to persuade the public to a certain point of viewE) B) and C)
F) C) and D)

Question 11

Converged and viral media have made public relations more difficult for the U.S.military.

Accepted Answer

A) True 
 B)False

Question 12

Video news releases (VNRs) are

Accepted Answer

A)  Public service announcements (PSAs) 
B)  Aired by TV stations as part of their requirement to serve the public interest
C)  Produced by PR agencies and companies for use in TV newscasts
D)  Eagerly accepted by TV news departments, especially in large markets
E)  All options are correctF) B) and E)
G) A) and D)

Question 13

Ivy Lee used PR techniques to defuse public anger over the Ludlow coal strike of 1914.

Accepted Answer

A) True 
 B)False

Question 14

There are about 200 public relations agencies in the United States.

Accepted Answer

A) True 
 B)False

Question 15

PR practitioners find focus groups and surveys less helpful than instinct in planning campaigns.

Accepted Answer

A) True 
 B)False

Question 16

Media relations specialists

Accepted Answer

A)  Perform damage control
B)  Recommend advertising
C)  Direct reporters to experts
D)  Speak for their clients
E)  All options are correctF) B) and D)
G) D) and E)

Question 17

On what part of society does public relations have the most significant impact?

Accepted Answer

A)  Entertainment
B)  Business
C)  Politics
D)  ReligionE) B) and C)
F) C) and D)

Question 18

Edward Bernays worked on propaganda to help the U.S.government during World War I.

Accepted Answer

A) True 
 B)False  True

Question 19

Exxon's response to the 1989 Exxon Valdez oil spill in Alaska is an excellent example of a company using thoughtful crisis management to help its public relations.

Accepted Answer

A) True 
 B)False

Question 20

Journalists have traditionally held PR practitioners in low esteem.

Accepted Answer

A) True 
 B)False

Exam 12: Public Relations and Framing the Message

It is illegal for most companies and organizations to engage in lobbying.

Correct AnswerverifiedFalse

PR firms often raid news staff for talent because

Correct AnswerverifiedC

Press releases are created using a specific PR style of writing.

Correct AnswerverifiedShow Answer

When someone put poison in a few bottles of Tylenol, company executives decided to withhold comment for a few days while they assessed the damage.

Correct AnswerverifiedShow Answer

The claim that public relations encourages reporter laziness is based on PR firms that

Correct AnswerverifiedShow Answer

Edward Bernays preferred to call himself a "publicity agent."

Correct AnswerverifiedShow Answer

Individuals and organizations with extensive PR resources usually receive more coverage in the media than those without such PR resources.

Correct AnswerverifiedShow Answer

In the 1800s, America's largest railroads used press agents to

Correct AnswerverifiedShow Answer

Buffalo Bill's publicity agent, John Burke, used _______________ to promote Bill's Wild West show.

Correct AnswerverifiedShow Answer

Which of the following statements about public relations is not correct?

Correct AnswerverifiedShow Answer

Converged and viral media have made public relations more difficult for the U.S.military.

Correct AnswerverifiedShow Answer

Video news releases (VNRs) are

Correct AnswerverifiedShow Answer

Ivy Lee used PR techniques to defuse public anger over the Ludlow coal strike of 1914.

Correct AnswerverifiedShow Answer

There are about 200 public relations agencies in the United States.

Correct AnswerverifiedShow Answer

PR practitioners find focus groups and surveys less helpful than instinct in planning campaigns.

Correct AnswerverifiedShow Answer

Media relations specialists

Correct AnswerverifiedShow Answer

On what part of society does public relations have the most significant impact?

Correct AnswerverifiedShow Answer

Edward Bernays worked on propaganda to help the U.S.government during World War I.

Correct AnswerverifiedTrue

Exxon's response to the 1989 Exxon Valdez oil spill in Alaska is an excellent example of a company using thoughtful crisis management to help its public relations.

Correct AnswerverifiedShow Answer

Journalists have traditionally held PR practitioners in low esteem.

Correct AnswerverifiedShow Answer

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False

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C

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True

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