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Exam 14: Managing Distribution and Pricing

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Question 31

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After a significant decline in earnings, Ralph Lauren announced that it will move its warehousing services from a distribution centre run by another company to one run by the fashion retailer. The decline in earnings and move to manage the warehouse itself signifies that Ralph Lauren is looking to do which of the following?

A) increase the efficiency of goods handling and distribution of goods to customers
B) maintain low inventory levels while avoiding stock-outs
C) find the best trade-off of speed and cost for transporting goods
D) raise prices of their products to increase earnings

E) None of the above
F) A) and C)

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Question 32

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Roots is a popular Canadian company that sells clothing, handbags, and footwear. Most of its sales come from company-owned stores. What type of distribution channel is Roots using?

A) direct channel
B) wholesaler
C) agent to wholesaler to retailer channel
D) two-step distribution

E) B) and C)
F) A) and D)

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Question 33

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You are planning a trip to Disney World in Florida and notice that most of the hotels in the area are priced similarly. You know from class that these hotels have which of the following pricing objectives?

Uptown Foods is a membership-only retail chain offering bulk groceries, electronics, and other products in a no-frills format. Based on this information, Uptown Foods would likely be categorized as which type of retailer?

Best Buy is a retailer that is dominant in electronics. It offers an extensive selection of merchandise at its stores and online, with prices so low that smaller stores often cannot compete. Based on this information, Best Buy would be categorized as which type of retailer?

Suppose you have been making your own soaps and lotions and selling them to friends and family. You would really like to expand your company and be able to sell your items in retail stores across Canada. Which is the best distribution channel for you to pursue?

Which of the following is a goal of inventory management?

You have been asked to calculate the break-even point for the televisions that your company produces. You know that fixed costs are equal to $6000 and variable costs are $20. The televisions sell for $120. What is the break-even point?

The distribution channel MOST likely to be used for a new car is producer to which of the following?

The recession has hit Dillon Products hard, and the company is willing to cut prices on its products in the short term to attract customers-even if it is not making much money on each sale-because it needs revenue to make payroll and pay its bills. Which pricing objective best describes this approach?

Doug is a sales representative who works for a wholesaler. He calls on retailers in his territory on a regular basis and gathers their reactions and experiences with the products Doug's firm distributes. He shares that information with the manufacturer of the products so that they can make necessary improvements in the quality or features of the products. What benefit of intermediaries is best illustrated in this example?

The first Blu-ray player released by Samsung in 2006 cost $1000. Why was Samsung, the only producer of Blu-ray players at the time, able to set the price high?

Mullin Inc. purchases supplies such as paper towels, soap, toilet paper, and toilet seat covers directly from manufacturers and then sells them to other firms. What is Mullin Inc.?

Apple products are sold in Apple's retail stores and in other retail stores such as Best Buy and Walmart. Which types of distribution channels does Apple use?

Walmart and Hudson's Bay typically have large stores stocked with a wide range of consumer goods in different sections of the store, and as such are examples of which type of retailer?

Which type of distribution involves the use of all available outlets for a product to obtain the widest market exposure?

Nia buys a hot dog from a food truck for $5. What does this amount represent for the food truck?

Which of the following best describes contribution margin?

A retailer is a marketing intermediary who does which of the following?

ABC Cupcakes is a small bakery specializing in gourmet cupcakes. Which of the following would be categorized as one of its fixed costs?