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According to the communication process,when a salesperson develops a sales presentation,he or she is actively involved in:


A) encoding.
B) affective stimulation.
C) perception.
D) decoding.
E) selling.

F) A) and C)
G) B) and D)

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At critical spots in a sales presentation,the salesperson should present his or her mentally prepared summary.

A) True
B) False

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In the context of using proper techniques and etiquette when leaving voice mail messages,a little casual conversation up front is acceptable.

A) True
B) False

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During a sales presentation,the salesperson,Ursula,is unable to understand what her customer means by his last statement.What should she do to verify her customer's intent?


A) Restart her presentation
B) Quickly move to a trial close
C) Restate the customer's comment
D) Call her sales manager
E) All of these

F) A) and E)
G) C) and E)

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Andrea works as a technical assistant for a software company.During a customer call,she asks her customer,"What is it that the new software fails to do?" In this scenario,Andrea is practicing the active listening skill of:


A) summarizing to provide an overview of what has been said.
B) listening to the customer's words from the customer's point of view.
C) asking questions to gain a complete understanding of what the customer is trying to communicate.
D) tolerating silence to give the customer time to think.
E) none of these.

F) A) and D)
G) C) and D)

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Describe a word picture.

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A word picture is a graphic or vivid sto...

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The physical space between two people who are interacting can be divided into four distance zones.The zone reserved primarily for a person's closest relationships is called the _____.


A) social zone
B) personal zone
C) public zone
D) receptive zone
E) intimate zone

F) B) and E)
G) A) and E)

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When Reginald calls his favorite customer late in the evening,the customer invites him to a café near his office.Although the customer seems tired,he sits back with his hands and legs uncrossed during their meeting.In this scenario,Reginald can interpret his customer's nonverbal communication signal as:


A) that of exhaustion.
B) positive.
C) that of boredom.
D) indifferent.
E) none of these.

F) A) and B)
G) All of the above

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What are the three forms of nonverbal communication salespeople can use to convey messages to their customers?

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Body language,space,and appear...

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In the context of voice characteristics,explain how a salesperson's delivery of words affects how the customer will understand and evaluate his or her presentation.

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A salesperson's delivery of words affect...

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When sending messages with nonverbal communication,nothing creates a rapport like _____.


A) a smile that appears natural and comfortable
B) direct eye contact
C) a firm and overpowering handshake
D) proper attire and grooming
E) a socially acceptable warm hug

F) B) and C)
G) A) and E)

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Which of the following would be the WORST advice for Timothy,a salesperson,at an office supplies store?


A) Take note of how top executives in your firm dress.
B) Adjust to the geographic region in which you work.
C) Attempt to match the clothing choices of your typical customers.
D) If you look well dressed,you'll feel more confident.
E) Be a leader,and wear the latest fashions.

F) A) and B)
G) C) and D)

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In the context of e-mail and text message communication,it is advisable to avoid using white spaces and in-line subheads in an e-mail because it hinders readability.

A) True
B) False

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Body movements directed toward a person indicate boredom,apprehension,or possibly anger.

A) True
B) False

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In the context of response time,which of the following statements is true about the various methods of salesperson communications?


A) E-mail has a fast response time.
B) Both telephone and face-to-face communications have a fast response time.
C) Response time does not determine the effectiveness of communication.
D) A hand-written letter has a faster response time than telephone communication.
E) Response time is unaffected by nonverbal communications.

F) A) and B)
G) All of the above

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In the context of evaluating thought process through customers' eye position during a sales presentation,eyes focused straight ahead mean that a customer is:


A) really concentrating on the presentation.
B) intensely concentrating,with an emotional consideration.
C) actually interested in closing the deal but wants to suppress his or her feelings to be able to bargain effectively.
D) passively receiving information but devoting little effort to analyzing the meaning of the presentation.
E) considering the logic and facts in the presentation.

F) C) and D)
G) B) and D)

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Tayler pays careful attention to what her client Jack says and sorts out important facts from irrelevant ones.While maintaining eye contact and nodding her head at appropriate intervals,she communicates that she is interested in and understands what is being said.In this scenario,Tayler is engaged in:


A) focused learning.
B) a presentation protocol.
C) active listening.
D) dynamic hearing.
E) passive listening.

F) B) and E)
G) A) and E)

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During a sales presentation,if the customer's eyes are positioned to the left,it suggests that the customer is considering the logic and facts in the presentation.

A) True
B) False

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Mirroring is an act of practicing one's own nonverbal signals in front of a mirror.

A) True
B) False

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The muscles around the eyes reveal whether a smile is real or polite.

A) True
B) False

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