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Successful sales managers give their salespeople performance feedback rather than diagnostic feedback.

A) True
B) False

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In the context of the social style matrix,the best social style for a salesperson is that of a(n) :


A) driver.
B) amiable.
C) analytical.
D) expressive.
E) none of these.

F) B) and E)
G) A) and B)

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On her first day as a salesperson,Barbara was given a written sales presentation and asked to learn it so that she could recite it while talking to her prospects.Her sales manager insisted that she deliver this presentation word for word.In this scenario,Barbara will most likely be using _____ presentation during her sales calls.


A) a customized
B) an adaptive
C) a standard memorized
D) an outlined
E) a modified

F) A) and B)
G) A) and C)

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Lauren can be described as assertive because she has strongly held convictions,and she expresses her convictions publicly.

A) True
B) False

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When identifying customers' social styles,Karen should:


A) rely entirely on her first impression.
B) not let her own feelings cloud her judgment about a prospect's behavior.
C) assume that if a prospect is involved in a technical job,the prospect must be an analytical.
D) base her assumptions on feelings and intuition rather than rational thought.
E) never doubt her assessment once she has made one.

F) A) and B)
G) B) and D)

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According to the quadrants of the social style matrix,which of the following best describes analytical salespeople?


A) They are orderly,serious,and thorough.
B) They have enthusiasm,dramatic flair,and creativity.
C) They are dependable,supportive,and personable.
D) They are viewed as pushy and dominating by customers.
E) They are viewed as undisciplined and inflexible by customers.

F) C) and E)
G) A) and B)

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According to the social style matrix,people with an expressive style focus on the future,directing their time and effort toward achieving their vision.

A) True
B) False

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In the context of the most common sales presentation types,salespeople have the greatest opportunity to adapt their presentations to customer needs when using the _____ presentation.


A) memorized
B) outlined
C) exacting
D) canned
E) customized

F) B) and D)
G) A) and E)

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Being amiable is thought to be the best social style for a salesperson.

A) True
B) False

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Based on the social style matrix,describe drivers and expressives and the appropriate sales techniques for each category.

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Drivers are high on assertiveness and lo...

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A canned presentation provides more opportunity for the customer to participate in the sales interaction than does an outlined presentation.

A) True
B) False

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How can salespeople improve their versatility in sales situations?

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Many companies have sales training progr...

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According to the quadrants of the social style matrix,_____ is most likely a strength of driver salespeople.


A) efficiency
B) submissiveness
C) enthusiasm
D) creativity
E) modesty

F) A) and E)
G) B) and C)

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Which of the following best describes responsive people?


A) They are disciplined about time.
B) They tend to use facts rather than opinions.
C) They are informal and casual in social situations.
D) They devote a lot of effort toward controlling their emotions.
E) They are described as cautious,intellectual,serious,formal,and businesslike.

F) A) and B)
G) C) and D)

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Hylana walks into a prospect's office and sees a diploma from California Polytechnic College,a number of models of company products,and a library of reference manuals.She also notices a meticulously organized desk and brochures of her competitors that her prospect has most likely been using to conduct a thorough market research.Under which category of the social style matrix will you place Hylana's prospect?

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According to the social style matrix,Hyl...

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What do purchasing agents rate as one of the most important attributes of good salespeople?

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Product knowledge is rated as one of the...

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The _____ matrix is a training program for building adaptive selling skills that uses two critical dimensions: assertiveness and responsiveness.


A) affinity
B) social style
C) personality
D) sales approach
E) prospect reference

F) All of the above
G) A) and C)

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_____ is a dimension of social style that is based on how emotional people tend to get in social situations.


A) Assertiveness
B) Attentiveness
C) Receptiveness
D) Awareness
E) Responsiveness

F) None of the above
G) B) and E)

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Even before Michelle could explain why a prospect had not purchased her company's new line of eco-friendly outdoor furniture,her supervisor started explaining how she should have emphasized the fact that the furniture is made through a revolutionary recycling process and that the prices are justified by the furniture's quality and eco-friendly nature.In this scenario,the supervisor provided Michelle with _____ feedback by telling her how she could make better sales presentations.


A) reciprocal
B) intrinsic
C) performance
D) evaluative
E) diagnostic

F) A) and C)
G) A) and B)

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Natalie uses facts,is serious,and often speaks in a monotone voice.In the social style matrix,how would Natalie be categorized?

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According to the social style matrix,Nat...

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